I'm fairly certain the goal of search algorithms like Google's is to promote content that is unique and beneficial to the end user. So shouldn't the content focus on them? Not only that, but I feel that focused Adwords pages result in a kind of marketing tunnel vision. The strategy I commonly see is:
All this is to say, I think a better strategy for SEO may be to write useful content that enhances the customer experience. This may be quite hard and time consuming. All in all, I propose a somewhat reversed strategy.
Whether you agree or disagree, we would love to hear your thoughts.
We are now offering our software Enterprise Hero free of charge for up to four (4) years for students with a valid ".edu" address.
Enterprise Hero is a collaborative business management software tool that enables time tracking as well as customer, project, ticket, and task management.
Questions, comments, concerns? We would love to hear from you.
Every so often I go to a business networking event such as those hosted by the Canton Chamber of Commerce. More often than not, someone I meet says the words "I've never heard of you." This should not come as much of a surprise; considering that up until a few months ago all of our sales were word of mouth referrals. Fast forward to today and we are launching new software that, without getting our name out there, is not so easily profitable. Now the words "I haven't heard that name before" hold us back a lot more.
With the marketing landscape laid before us; we started working on better stategies to promote our new product Enterprise Hero as well as our custom software services. As soon as anyone mentions selling a new product, the most common response is Google Adwords. We played around with some campaigns to see what might work. And although it is a valid way to make ourselves more known and increase traffic to our website, it's also quite expensive without creating a lot of Adwords targeted material. The thought of writing content specifically to improve our "Google score" irks me a bit.
Why don't we write content that gives our customers something useful as opposed to purely trying to manipulate search engine rankings.
Another way we started trying to promote Enterprise Hero involved attending Chamber events, business pitch events, and other professional networking events. These events have several benefits. You get immediate branding in your local space. You see what other businesses in your area are doing. You build your professional network and create opportunities. For example, while attending a Tuscarawas County Chamber of Commerce event, we discovered a potential partnership that would enable us to finance software projects for customers who can't afford the lump sum right now. We met a few companies interested in our software as well.
However, these events do have some drawbacks. Events that go on during the day take away from any work you could be doing during the work day. Some events can be very pricey. We receive "invitations" to events frequently asking upwards of $4,000 to attend. Events can also be hit or miss. We have attended events where barely anyone else showed up. We have found that it may be more beneficial for us to attend events as a visitor rather than a vendor.
One of the most recent and seemingly obvious ways of solving the "We've never heard of you" problem for ourselves may be through a product giveaway. We realized that students frequently have limited or no access to collaborative business software that is essential in helping them understand real world operations. So, we thought:
Why don't we give students with a valid .edu email address free license to Enterprise Hero for up to four years?
This promotion will kill two birds with one stone. First, students will have free access to software that may help them collaborate on projects. Second, more and more people will learn about our product either directly, or indirectly as students begin discussing their experiences. We feel there is likely three, four, or more birds this promotion might kill, but we like birds and we don't want to kill them; so we will leave it at two.
Questions, comments, concerns? We would love to hear from you.
Whenever a new business is established; the goal always remains to survive and excel by utilizing the skills and resources in order to earn profit by taking correct measures, at the right time. Software world has come up with a plethora of choices for businesses to manage their data, convert that to dependable and decision oriented ‘information. All this is done through an efficient and effective Customer Relationship Management (CRM) tool. But not all good things in the world, come cheap, so is the case with numerous CRM Software; which are developed by Software industry giants, to provide CRM opportunity to the market sector which can afford it. When huge companies make a software they input lots of resources and investment; with a goal in mind to price the product to match their investment. This conventional path to solution providing does not prove to helpful for small & medium sized business who cannot afford heavy and bounding purchases and a steep learning curve.
‘Hero’ has arrived
Enterprise Hero was designed and developed keep in mind the needs and affordability of small and medium sized entrepreneur who could easily afford the tool to empower them in elevating the organization to the next level. There is hardly any learning curve in the case of Enterprise Hero. Usage is very simple, most of the Customer related actions are just a click away. In an easy-to-navigate tabular way the user can move around between Customers & Accounts. The customer information section entails all the required data with respect to each customer e.g Name, Address it’s Status etc.
Be a Decision maker, Be a Hero yourself
CRM feature in Enterprise Hero focuses on providing the business with an easy to use and accurate tool for managing current and potential customers, enabling them further to be able to decide the level of interactions with them. A quick and correct decision always helps the business to achieve more. If the business owner is empowered by readily available information regarding its current and potential customers; he would be easily making right choices for them, means, satisfying them as they want, enabling the business to earn more, faster.
Backbone of Marketing efforts
Enterprise Hero, through its CRM features enables the marketing teams to initiate their focused and coordinated efforts on potential customers through analysis of the information they acquire from the CRM tools. This reduces to number of inaccurate business leads. On other part the sales team will benefit from Enterprise Hero’s CRM by managing sales processes efficiently, in accordance with the analysis of customer data with them.
All-in-One & affordable
So, in Enterprise Hero, you are getting much more than just a CRM. Other services tools bundle up are Project & Task management, Ticket Management, Dynamic Reporting , Time Tracking Achievement Tracking, Automated Notifications and Reminder etc. So, for a small business, it's a match made in heaven as they do not have to go and buy all of these separately and from companies who look to make big profits and offer complex solutions, keep big businesses in mind. Enterprise Hero adequately enables the small and medium size business to get more than the value of their money when they are given everything above bundled in one product, a an uncostly price for a very precious solution.